"How to communicate clearly" - Rodrigo de Moita Deus (Summer University 2009 PSD)

Rodrigo Moita de Deus at Summer University 2009 (Partido Social Democrata)

Our brain is limited and has

3 techniques to speak clearly

Kiss - Keep Simple and Stupid
Bad example: Coach Manuel Machado (National football team) about speaking longer.
1st - Choose the tool to express the message and the target

Buzz (world of mouth) - "Sleep 3 hours a day" "this is a corrupt" "steel but does" "is a arrogant" "he is a technician".
These are examples of previous concepts.

Soundbite - The best sound...bite.
"I will walk anywhere" "Nowadays, the country is dressed with boxers"

Video: Blair_cameron.wmw was shown and reflected why the politicians express all time the word "Change".

There is words that are Cool and not cool.
Cool: Governmance, accountability, Think Thank, Simplex...
Not cool: Worker, cash (it's sucks the word), politics, business, etc...

Then Carlos Coelho presented how to write clearly:
- Main topics were explored;
- Press Conference has to be cared (big room is ridiculous, small room means disorganized, light, do not speak to the journalist but to the citizen, justify unpopular);
- Other points: Interviews: Something to say? / Radio: strong voice, use notes but not read - use pauses / Television: shorter answers.

Rodrigo express after how efficient is communicating with numbers.
Example of Lisbon Municipality candidate Marcelo Sousa in middle of 90's, dived to the Tejo river (in Lisbon) to explain how Lisbon is not close to the river.

Creativity is good to make change but can be dangerous.

Marketing 2.0 were the main subtopic.
Our message is more important in the computer than in TV in Portugal. Sapo.pt has more IP views than national news.
razoes.wmw - Video of "Assim não", to explain they were against the liberalization of abortion and were published at youtube. However was not successful.
Then the video "gato.wmw" did by Gato Fedorento (portuguese humour) made some joke about the video "assim não"